Benjamin Moore & Co. is a definitive leader in the paints and coatings industry
Known for technological innovation, product leadership, and unrivaled color,
…and your partner in beautifying and protecting residential and commercial properties.
Benjamin Moore & Co. began in 1883, when Benjamin Moore and his brother, Robert, first opened Moore Brothers in Brooklyn, New York. True entrepreneurs, they started with $2,000 and one product, Moore’s Prepared Calsom Finish.
Today, we remain committed to their vision of producing the highest quality paints and finishes in the industry and delivering them to customers through a network of independent retailers.
Our portfolio of premium and high-quality products now includes six brands: Benjamin Moore, Insl-x, Coronado, Corotech, Maxum, and Lenmar. This allows us to offer products for every job and specification category, making it easier for contractors and specifiers to get the products they need from one source.
In addition, we manufacture our own resins and zero-VOC Gennex colorants, which allow us to created products that are low-VOC and zero-VOC, even after tinting. Gennex colorants are also resin-rich, so they fortify the paint and allow the tinted product to maintain its original viscosity. As a result, paints tinted with Gennex colorants are easier to apply and deliver a more durable, washable coating.
Today, we continue to be at the forefront of product innovation, with a commitment to research and development unrivaled in the architectural coatings industry. With over 5,000 independent retailers and more than 250 field and architecture representatives, we’re here to serve you with product recommendations, problem-solving help, and more.